Middle class consumers

There has been little attention paid to the fact that in end total water consumption and pollution relate to what and how much communities consume and to the structure of the global economy that supplies the various consumer goods and services. Until the recent past, there have been few thoughts in the science and practice of water management about water consumption and pollution along whole production and supply chains.

The headlines tell the story. ‘Billions wasted on UN climate programme.’ Truth about Kyoto: huge profits, little carbon saved. UN effort to curtail emissions in turmoil. Behind these headlines lies a tale of the growing failure of the main tool that governments, financial institutions and corporations have adopted to address climate change. This is carbon trading – a multibillion dollar scheme whose basic premise is that polluters can pay someone else to clean up their mess so they don’t have to.

What do consumers like or dislike about this product? What type of packaging do consumers prefer for this product? What training does the salesperson need to promote the sale of this product? What are the attributes of a good salesperson? To take a different example, let us assume that you work as a psychologist, counsellor or social worker. While engaging in the helping process you make ask yourself the following questions.

The emergence of middle class society in the US has created more demand for air travel which has attracted attention of many low cost carriers. The airline industry still faces the challenge of catering to the different social and economic classes. Because firms vary in their strategies and market positions, the strength of competition varies from group to group (Thomas et al, 2010). The above analysis has clearly indicated that the change in the macro environment is going to favour some groups and hurt others.

This issue of critical currents examines what carbon trading is and why it was adopted in the first place. It tells the story of how, from its global beginnings as part of Kyoto protocol in 1997, carbon trading has failed to change the way we acquire and use energy, while short-circuiting demands for the fundamental reforms needed. In the process, it has rewarded polluters for continued pollution while at the same time causing social and environmental injustice.

To see if Southwest Airlines are one of the rare exceptions that can apply this strategy, we undertook a strategic group analysis using both cost leadership (Passenger Revenue per Equivalent Seat Mile/PRESM) and differentiation (customer complaints) as measures and compare how they are placed relative to their competitors. The strategic mapping exercise (below) identifies America West and US Air as Southwest Airline’s primary competition in price and Continental Airlines as their primary competition in providing customer satisfaction.

Research is undertaken within most professions. More than a set of skills, research is a way of thinking: examining critically the various aspects of your day – to – day professional work; understanding and formulating guiding principles that govern a particular procedure; and developing and testing new theories that contribute to the advancement of your practice and profession.

Across the globe corporate governance is shifting gears and ascending to newer heights. Over the years the concept of corporate governance has been largely perspective. We have seen governances being driven by regulators who played an aggressive role as market referees and custodians of investor’s interest. The approach in the past was very mechanical in nature and had many loop-holes in the corporate governance systems worldwide. The main focus was to gain financial gains at any price.